William Macmaster
William has been operating in the casino market for over 8 years, working on both the operator and affiliation sides. During that time, he has created content for various consumer tastes across the UK, US, Australia, Canada, and even Japan. As a player himself, he is passionate about slot games, bonuses, and getting the best payouts from the top providers in the business.
Over half a decade of iGaming knowledge to share with you.
In-depth knowledge of the two biggest English-speaking markets.
Degrees in Journalism and English and Media + CID digital marketing accreditations.
Passionate about staying up to date with the latest online gambling trends.
Professional experience
Will Macmaster Education
William's articles overview
Take a look at what William has been working on at Casino.org. As a top contributor to our site, you can see he has been busy.
- 25+
Articles written.
- 30+
Expert insights given.
- Sweepstake casinos
is William's specialist subject.
- The USA
is William's focus region.
What makes William a expert?
Throughout William's career, he has specialized in online casinos and sports betting, connecting thousands of customers with unforgettable gaming experiences. Since 2017, William has been reviewing casinos, evaluating their services, and passing that information on to players from across the globe. With prior experience working for big-name brands like Betsson and Unibet, he also brings an insider perspective into the inner workings of gambling sites
"I have been working in gambling my whole life. I started my career working at Greyhound and horse racing tracks before helping players with queries in customer support. I now provide insights into the best practices for gambling online, and knowing I can help players win more is what motivates me every day."
What's it like working with William?
"Since joining the team, William has been a forward thinker and provided crucial insights into our industry. His experience shines through and helps the whole team benefit from the latest news and trends in online gambling."
"William has been a source of motivation and support for me since I joined. He has proven himself a great resource for market analysis and constructive feedback, which has guided my work to be more successful."
"William's professionalism and enthusiasm have been a fantastic experience work alongside. Thanks to his presence, we are a stronger team that is more effective at providing users with the highest-quality information."
How does William stay informed?
Constantly connected to the world of online gambling via social media, online publications, podcasts, and an array of personal connections in the industry, William is ahead of the curve when it comes to the latest news
- Next.io
Next.io's online publication, which is full of the latest news, and its podcasts, with industry experts providing insights into the market, they are a one-stop shop for gambling information.
- EGR
Their online news outlet is the go-to for B2B industry news. Get the latest scoop from the real world and online gambling organizations from market-leading journalists and experts.
- The Closing Line
The Closing Line brings the latest news from US gambling via Dustin Gouker, a leading gambling consultant and analyst. It is available via Substack and as a mini-podcast with further analysis on certain subjects.
- iGaming Daily
If you want your content via audio, the iGaming Daily podcast is the place to do it. Brought to you by SBC News, it brings you the biggest stories of the day, including trends every iGaming stakeholder should be aware of.
ICE
While there is a wide selection to choose from, the ICE, iGB Affiliates, and Sigma are William's personal favorite events for those aspiring to get more involved in the world of iGaming
- ICE
"ICE is an event I try not to miss yearly. There are over 45000 inspirational people from the industry there. It was in Barcelona for the first time this year, and it was the best one yet!"
- iGB Affiliate
"Another great event is iGB Affiliate, where there is so much to check out and learn about regarding iGaming affiliation. With over 200 exhibitors, you really get a sense of the scale we operate within."
- Sigma
"This was the first ever gaming event I attended, and it really taught me a lot about the industry and the art of the deal."
Q&A with William
How did you start out writing about casinos?
What's the first thing you look for at an online casino?
If you could only play one casino game forever, what would it be?
About our other experts
William is part of a larger team of casino experts who provide analysis and insights across numerous markets. Let's meet some of them.
With over a decade of experience in the online gambling industry, Jemma is a versatile expert who has worn many hats, spanning roles in content, marketing, and odds compilation. Her diverse background equips her with a keen eye for reviewing casino and sports betting sites.
A writer and editor with a penchant for games and strategy, Adam has been with the Casino.org team for eight years now. Having written for and edited numerous iGaming brands in his career, he’s something of a content sage when it comes to iGaming copy.
